Ad Copy Strategies
Ad Copy Strategies
If you’re going to be using PPC to run your CPA campaigns, these are a few strategies that might help you be more successful…
The Hanging Ad Technique is where the first line of your ad runs into the second line. That makes it more likely that your customers will read your entire ad.
The Specific Number Technique gives your ads more credibility when you use exact numbers such as 1,333 rather than 1,000, and use numbers rather than using words.
The Authority Site Technique makes it seem like your domain is a reputable site because it looks like a good URL, but it’s just as simple as putting a "www-" in front of your domain. For example, here’s a normal domain, "www.buy.com" and here’s when you use the technique, "www.www-buy.com".
The Capitalization Technique is where you capitalize every word in your ad along with the display URL.
There are revealed many techniques such as these in order to succeed in the realm of creating successful ad copies for higher CTR (click thru rates). The new Arbitrage Conspiracy that will be released in October 2009 will tell you what strategies Aymen has been using to pull in 5 to 6 figures a day consistently.
More About Ad Copies
5 Simple Steps For PPC Ad Testing Strategy
Ad Copy testing can seem like a daunting task, especially when your account has multiple campaigns/ad groups and runs across multiple platforms.
The downside of pre-qualifying clicks with your ad copy is that it usually decreases CTR. You are purposely weeding out potential customers who won’t convert before clicking, so by design your CTR will be lower.
Basic Internet Marketing Strategies By Using Google Adwords
Keep your keywords, ad copy, ad groups and landing pages, all congruent. If you do not follow these simple principles Google will raise your cost per click, ban your ads and slap your pages.
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Tags: ad, arbitrage, authority, aymen, campaigns, capitalization, conspiracy, copies, copy, cpa, ctr, hanging, number, ppc, site, specific, strategies, technique